1. Foster diverse artistic talent with professional yet well-balanced artistic capacities.

2. Breed students’ professional capacities to integrate information technology with art.

3. Combine and develop graphics with digital industry. .

4. Infuse and develop the unique ethnic cultures of eastern Taiwan with graphic art industry aboriginals.

The BA degree must meet the requirement at least 128 credits including 28 credits of General Education courses, 6 credits of the core required courses, 74 credits of the professional courses, and 20 credits of electives.